A2 Research

Poster Analysis by Kaylee Heckford on Scribd

I put together a questionnaire asking people what they'd expect to see in a digipak and their previous experience regarding them. Here are the results I received. The majority of people who answered my questionnaire were aged between 18-20 which is within my target audience of people aged between 15-25. Although a few people were ages over the age of 25, I believe having a wider scope of people answering my questions would extend the appeal of my products to more people than my target.  I know the respondents of my questionnaire are of a range of genders meaning my results wont have any gender bias to them, therefore showing they will be reliable and representative of my target audience. These results have shown that my target audience prefer to see imagery related to the artist on a digipak rather than an image of the artist or something that is abstract and unrelated to the music video or artist. When creating my digipak, I'm going to include imagery tha...

I made the following questionnaire to try and understand what an audience expects to see on a music promotional poster.  My target audience falls within the range of 15-25 and the majority of my respondents (60%) were from the 18-20 bracket. This age is right in the middle of my target audience so it should give me a valid insight to my audiences requirements despite having no responses from the 21-25 age range. Most of my respondents were female but I got a mixture of different genders meaning my results wont be one sided to one gender. These results seem to agree that the band name, album name and release date are the most important aspects to see on a poster and my audience would want to see an image that relates to the album or art work that is easily recognised rather than a picture of the artist. When creating my poster I shall try to incorporate these ideas and aim to create a strong continuity between my products. All of the respon...

Joydens wood is one bus away which made it really accessible and easy to get to, making this a perfect location for some filming. I needed open space to release the smoke grenades, and the woods give a sense of mystery and would enable me to film my actor surrounded in nature which is what I was going for in my video. I did not need permission to film here as it is a public area accessible to anyone, however I made sure this spot was out of the way of any main footpaths to ensure my filming causes no hindrance to the public. At school, I used the drama studio as it allowed me to access professional lights, and provided a plain backdrop for part of the dream sequence. This equipment would allow me to establish the colours of the lighting more distinctly than I could if I was to film outside or in a house. The use of the stage gave me access to more professional lighting, so I could continue the ongoing theme of bright colours throughout my video to contrast wit...

Richard Dyer is a media theorist and professor of Film Studies at King's College London. In his 1979 book ‘Stars’ he outlines his Star Theory where he states that the star is an artificial construct and not actually a real person. The star is manufactured through music videos, magazines and other advertising, portraying a particular image to the audience. For example, Miley Cyrus has become famous for twerking and riding naked on a wrecking ball, even though she wouldn’t do this any of this in private, so Miley Cyrus the star and the person are two different people. Her new image has been constructed to provoke controversy and media attention. Stars need to be both ordinary and extraordinary, which is known as the paradox of the star. It means that the star must be ordinary to relate to the audience, but also have an extraordinary talent to be able to be idolised by the public. An example of this is Adele. She is an ordinary woman from London who speaks and acts like most pe...