Digipak Quote

Everybody's a mad scientist, and life is their lab. We're all trying to experiment to find a way to live, to solve problems, to fend off madness and chaos. - David Cronenberg

I felt this quote would make a good addition to my digipak as it links to the story line really well. It talks about how 'Everybody is a mad scientist' which may form stronger connection between the audience and the main character in the music video, thus encouraging them to watch the it more and identify with the character and story. It is relatable to my target audience as people aged between 15 and 25 are still finding their way in life while dealing with the stress of school, university or starting a job and settling into a routine. I think including this quote will reach out to my audience and they'll find a way to connect with the band and their music which will therefore increase their popularity and success. It links well to the video as the character is turning crazy but she is trying to fight it and trying to 'fend off madness and chaos' and live life without her emotional state taking over which I feel lot of people will be able to relate to.