Digipak background feedback

For my digipak front cover I created 5 different colourful smoke effect backgounds using photoshop. I asked my focus group and members of my target audience which one they prefer and which they think would fit in with my music video the best. Here are their responses;






Overall, my audience preferred patterns 2 and 5 due to them being reflective of the genre of my chosen song, they are reminiscent of smoke compared to some of the others and have richer colours that blend well together. These options were more popular because of the use of darker colours which make them visually striking and pleasing to look at.
After examining everyone's feedback, I've decided to use pattern 2 as the dark colours used can appeal to people of any gender and the darker colours on this pattern will allow my text to be more visible. This would make it more appealing to my audience, thus encouraging them to be drawn to purchasing my digipak more than they would if they struggled to read it.
Although I personally liked patterns 1 and 5 a lot as well as pattern 2, I feel number 2 would appeal more to my target audience and links the best to my music video. The dark colours used in the pattern link to the 'old fashioned' aspects of my video and the colours link to the smoke used and the dream sequence. I like all patterns created so perhaps I'll try to incorporate them elsewhere in my digipak.

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