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Target Audience
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I asked my focus group which font they preferred to use on my ancillary tasks as well as in my music video. They know my intial ideas and how I plan for the final outcome to be and here is the feedback I received; From these responses, the most popular fonts were 1 and 5. I've decided to use font 1 as it is easy to read and and will fit in with the genre of my video. This font is called 'Andes'. I like it because it's reflective of the 1930s era and is eye-catching to the viewer which will draw their attention to my digipak and poster. This font isn't installed onto my school account and I had trouble downloading it from the free website 'DaFont' to then use on Photoshop and premiere pro due to downloading restrictions. To overcome this problem, I will type in the text I want to include on the website then screenshot and edit it to add on to my music video and ancillary tasks. This wont cause any copyright issues as it is a free font downlo...
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