How are music videos consumed?

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Types of Music Videos

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Performance Based This is a performance based video as all members of the band are performing their song using instruments and singing in sync with the music and there is no narrative based story. The band members are shown on screen for the entire video using a range of shot types, camera movements and angles such as close-ups on the band members faces and instruments, long-shots of the setting, and zooms and tracks to keep the camera moving so the scene doesn't look as static. Narrative Based This music video is a narrative music video as it tells a story, there is only a short appearance of the members of the band and they aren't performing the song in any way. The story line shown in this video has no correlation to the song or the lyrics and is completely fictional. Concept Based This music video is unique compared to other music videos as it attracts the audience in with the variety of patterns and images rather than the artist performing their song u...
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Footage from the Drama Studio

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Below is a summary of the footage I captured in the drama studio for the swing dance/dream sequence. Within this video I have shown the clips taken with usable footage in them. Although the routine was a little shaky at first, it didn't massively impact the filming as I'll only need clips of a few seconds at a time to overlay with other footage, meaning I'd cut the best parts out of these clips and include them in my video. When editing, I'd speed up the footage and add different effects to make it look more dreamlike and professional. Overall, this filming was a success as I was able to capture the swing era element of my chosen song and will be able to attract my audience with something that isn't often seen within modern music videos. I used the drama studio to film this as there is a lot of space as well as large backdrops and studio lighting to use which would enable me to film using equipment used by successful industries which may reflected within ...
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Poster Questionnaire Analysis

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I made the following questionnaire to try and understand what an audience expects to see on a music promotional poster.  My target audience falls within the range of 15-25 and the majority of my respondents (60%) were from the 18-20 bracket. This age is right in the middle of my target audience so it should give me a valid insight to my audiences requirements despite having no responses from the 21-25 age range. Most of my respondents were female but I got a mixture of different genders meaning my results wont be one sided to one gender. These results seem to agree that the band name, album name and release date are the most important aspects to see on a poster and my audience would want to see an image that relates to the album or art work that is easily recognised rather than a picture of the artist. When creating my poster I shall try to incorporate these ideas and aim to create a strong continuity between my products. All of the respon...
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