A2 Research

Here is the final draft of my poster. I'm very happy with this final product and I feel I have progressed a lot from my first draft without changing my initial design too much. I believe this poster will catch the eye of my target audience and encourage them to want to buy the album. Due to the fact that I have used the same background image and font on this poster as on my digipak, members of the audience will be able to create a clear link between these products and thus gain more of an awareness about the new album which would therefore persuade them to buy it. I have incorporated many popular conventions such as having the band name at the top and in a large font, social media links and a website, ratings and reviews which would show anyone who sees the poster that the product it is advertising is successful and popular and I have also included the album name in a large font to make it stand out to the audience. I included the name of the song track featuring in my music video...

In response to the feedback from members of my target audience, I developed my poster and created two possible outcomes with the only difference being the colours on the writing. I sent these two drafts back to my audience and asked which they preferred and why.  All respondents preferred the second option as the text stands out better and it is easier to read and generally more appealing to look at. No one could think of anything to improve on them either so I will keep this product as my final draft. 

I sent my digipak back out to my focus group to see what they thought once I had included their improvements, here is what they said. This feedback has allowed me to see what else is needed on my digipak that I didn't think about when constructing this second draft. From this, I will add the 'compact disc audio' logo and centre the disc. I think adding emphasis on how good the album is on the front cover such as 'includes hit song' or 'award winning album' is a better suited element to include on the poster rather than the digipak as it may make my digipak look cluttered and subtract from the minimalist look I was hoping to achieve. I will add these changes and show it to my focus group to see what they think of it and whether they would like to see anything else added to it or not.

After making some changes to my poster, I sent it back out to my focus group to see what they liked about it and if they had any ideas for improvements. Here is what they said. From this feedback, I found out that overall my target audience liked my poster, however the black banner at the bottom distracts from the main information and the text doesn't stand out enough to make it eye-catching. In response to this, I will remove the black banner as it looks too harsh against the rest of the poster, and change the colouring of some of the words to purple so they stand out and conform to the colour scheme. This will allow certain aspects of the poster to stand out more than others and thus draw the eye to the more important parts of it.

Here is the second draft of my poster. In comparison to my first draft, I have added a shadow to the text which enables it to stand out against the background and increased the band name and album name to make them stand out a bit more. I have also added a black banner at the bottom to separate the information with the logos and website. I think these changes have improved my poster as the text is more noticeable against the background and it keeps the main focus on the key information on the poster, making it easier to read and more inviting to look at. I will send this back out to my focus group and see what they think of it and if they is anything else they'd suggest to improve on it. 

Music video editing from KayleeH55

I made some changes to my digipak in response to my audience feedback and here is the finished result of this draft. I didn't make any changes to the front cover, left page on the inside and the spine. On the disc I added some copyright details around the bottom of it and added the band and album name as I think it makes it look more professional and reinforces who the album is by and what is it called. On the back cover, I moved the track list around and made the last three bonus tracks so whoever buys the album feels they are getting a good deal with their money. I increased the spacing between the tracks so they are easier to read and added copyright information at the bottom. I made the record label logo and bar-code smaller so it didn't take the attention away from the main information, being the track list. I'll send this back out to my focus group to see if there is anything else I can improve on from their perspectives and what they like abou...