A2 Research

For my audience research, I asked a group of of my target audience a number of questions regarding their preferences of elements within music videos. Here are the responses I received.  Q1) What types of music video do you prefer to watch? Why?  Here are some comments I gained:    " Narrative because they're more interesting and can give a better insight to the meaning of the song"    "Hybrid because it brings all elements in and makes the video more interesting with a lot to focus on - could encourage the viewer to want to watch it again"    "I think a mixture of both narrative and performance would be the most appealing as you will be offered visuals  of the group or artist while still giving the audience a story to go with the song and song lyrics."    " I like hybrid as it can create an exciting experience for the audience viewing the video and then can create their own interpretations and ideas." T...

Paramore - Now This music video for the Alternative Rock band Paramore was released in 2013 for the song 'Now' and is a mixture of narrative and performance. There is a story to it but the only performance is the singer, Hayley Williams, lip syncing along to the song to emphasise the meaning of the lyrics and there are no instruments involved. There are a variety of shots such as close ups to portray the feelings of the band members, as well as on particular objects or features of people in the music video to give the audience something to focus on. The video starts with an establishing shot to set the scene and shows the audience who the main battle is between, being the singer and the man shown in this shot. The use of slow motion emphasises the events occurring and expresses the feelings of the characters. There are many fast cuts and transitions acting as a contrast to the slow motion but is used effectively to convey the message of fighting for peace which...