A2 Research

Music videos demonstrate genre characteristics A typical rock music video tends to include a stage performance with the members of the band using their instruments and lip syncing along with the song. They usually consist of darker colours such as black and red and have a serious but expressive tone to them that energises the viewer due to their enthusiasm whilst performing. The camera is rarely ever static and a range of editing techniques are used to keep the video looking interesting and hold the interest of whoever watches it. A range of angles and shots of the same scene are often used to show a variation to keep the audience interested and not find the same setting tedious. For example: Green Day - American Idiot Pop music videos generally consist of bright colours conveying a positive and uplifting attitude which appeals to a younger audience. The artist is expressive in their performance and often uses direct address to engage the audiences attention towards them, al...

Performance Based This is a performance based video as all members of the band are performing their song using instruments and singing in sync with the music and there is no narrative based story. The band members are shown on screen for the entire video using a range of shot types, camera movements and angles such as close-ups on the band members faces and instruments, long-shots of the setting, and zooms and tracks to keep the camera moving so the scene doesn't look as static. Narrative Based This music video is a narrative music video as it tells a story, there is only a short appearance of the members of the band and they aren't performing the song in any way. The story line shown in this video has no correlation to the song or the lyrics and is completely fictional. Concept Based This music video is unique compared to other music videos as it attracts the audience in with the variety of patterns and images rather than the artist performing their song u...